Palomar — simplicity as a form of sophistication

Palomar is a design company founded in Florence in 2001. The objects it designs and produces are radically innovative for the new meanings they aspire to bring to our everyday life.

The objects are designed for the individual and many of them are the result of a contemporary cartographic research (at a time where travelling is so crucial to our lives). Every project represents a sort of counter-melody to the overwhelming digital technology mainstream: aresolute return to the analogue, a way of saying that a more human, more ironic and possibly more attractive dimension can coexist with technology and its presumed imperatives.